A Brand People Recognise and Remember
Build a distinctive visual identity that makes your business recognisable. We shape the logo, colours, typography and guidelines that keep your brand looking consistent everywhere.
Illustrative concept · sample brand board
Everything Your Brand Needs to Be Recognised
From the first discovery conversation to the final logo files and guidelines, we build an identity you can use with confidence.
Not sure where to begin? Tell us about your business and we'll suggest a starting point.
Help Me Choose- 01
Brand Discovery & Strategy
Understand your business, audience and competitors so the identity is built on a clear direction.
- 02
Logo Design
Create a distinctive, flexible logo that works at small and large sizes, on screen and in print.
- 03
Colour Palette & Typography
Choose colours and typefaces that reflect your personality and stay readable everywhere.
- 04
Brand Guidelines
Document how to use your logo, colours and fonts so your team and suppliers stay consistent.
- 05
Brand Applications
Show how the identity works on everyday materials such as stationery, signage and web.
- 06
Social Media Brand Kit
Prepare profile images, covers and templates so your social channels match your identity.
- 07
Logo Variations & File Packs
Supply horizontal, stacked and icon versions in the colour and file formats you need.
- 08
Brand Refresh & Rebranding
Modernise an existing identity while keeping the recognition you have already built.
Identity With a Reason Behind Every Choice
A logo is only the start. We design a connected system of shapes, colours, type and rules that shows your business clearly and consistently.
ideaeveryday usevisual systembrand story
- 01
Know the Business First
We start with your goals, audience and competitors, so the design has a reason behind it.
- 02
Distinct, Not Decorative
Every shape, colour and font choice should help people recognise and remember you.
- 03
Built to Scale
An identity should work on a business card, a website and a shop sign without losing its character.
- 04
Consistent Everywhere
Clear rules and ready-to-use files help your brand look the same wherever it appears.
From First Brief to Final Files
Four stages, each ending with something you can review and respond to.
- STEP 01
Discover
Review your business, audience, competitors and the impression you want to make.
You receive: A clear brief - STEP 02
Concept
Explore visual directions for logo, colour and typography and present them for feedback.
You receive: Design directions - STEP 03
Refine
Develop the chosen direction and make agreed revisions until it feels right.
You receive: A final identity - STEP 04
Deliver
Prepare logo files and guidelines so you can use the identity with confidence.
You receive: Files & guidelines
A Brand That Works as Hard as You Do
Your identity is often the first thing people notice. A clear, consistent one makes every other piece of marketing easier.
Stand Out
A distinctive identity helps you look different from competitors who rely on generic styling.
Stay Consistent
Guidelines keep colours, fonts and logos uniform across every material and channel.
Grow With You
A flexible system can expand as you add new services, products and materials.
Look Professional
A considered brand helps new customers feel confident when they first meet your business.
Work Across Channels
Logo variations and file packs make it simple to use your brand online, in print and on social.
Please note: branding supports your marketing but cannot guarantee specific business results. Outcomes depend on your offer, market, pricing and how the brand is used.
Marketing & print design Social media management Website design & development
Brand Identity & Logo Design FAQs
Brand identity is the visual and verbal system that represents your business: your logo, colours, typography, imagery and the way you present yourself consistently.
A logo is one part of a brand identity. A full identity also covers colours, typography, usage rules and how the brand appears on different materials and channels.
The exact scope is agreed before work begins, but typically includes concept exploration, a refined final logo and logo files for common uses.
Final logo files are typically supplied in common formats suitable for print and digital use. The exact deliverables are confirmed in the project scope.
The number of concepts and revision rounds is agreed with you before the project starts, so expectations are clear on both sides.
Yes. We can refine an existing logo or take a broader approach to refresh your identity, depending on what you want to keep and what you want to change.
Yes, where included in your scope. Brand guidelines document how to use your logo, colours and typography so your brand stays consistent over time.
Ownership and usage terms are agreed in writing before work begins, so there is no uncertainty once the project is complete.
No. A strong identity can help your business look professional and recognisable, but sales depend on many other factors including your offer, pricing, market and marketing.
Let's Build an Identity Your Customers Remember
Tell us about your business and what you want your brand to say. We'll help you plan the logo and identity that fits.
Helpful to bring
- Your business name and what you do
- Any existing logo or materials
- Brands you admire and why
- Where the brand will be used
